Leadpages Review: Easy Landing Page Builder

You’re looking for a simple way to build high-converting landing pages, right?  In the past, creating a landing page required a long learning curve, and usually a ton of frustration.  Now, it’s something that you can do from the peace and quiet of your own computer (no meetings required!).  But to realize that dream, you’re going to need a landing page creator.

Leadpages is one such tool that new entrepreneurs will love. In this review, I’ll dig into whether or not it’s the right tool for you.  Overall, I’m impressed by the ease of use and functionality that Leadpages offers. But let’s not jump too far ahead!

What does Leadpages do? A quick look at the feature list

I’m go through many of these features later on in the review. I thought it would be helpful to do a quick dive into the features before getting deeper into each feature.

Obviously, the core of Leadpages is its landing page creator. This creator offers:

• Drag and drop editing – In 2016, Leadpages completely redesigned its editor to offer drag and drop and the new experience is intuitive and glitch-free.
• 130+ free templates + a huge marketplace of paid templates – These help you quickly spin up new landing pages because all you need to do is edit the text and hit Publish.
• Tons of marketing integrations – Easily connect to your favorite email marketing service, webinar tool, CRM, payment gateway, and more.
• Hosted landing pages – Leadpages hosts all of your landing pages for you, though you can still use your own domain name.
• Tons of website integrations – Leadpages also makes it easy to hook up to your website. For example, there’s a dedicated Leadpages WordPress plugin, as well as tons of other website integrations for Squarespace, Joomla, and more.
• Easy Split testing – You can quickly spin up a new split test to see which versions of your landing pages perform the best.
• Detailed analytics – Not only does Leadpages provide in-dashboard analytics, but it also makes it easy to get up and running with Facebook Pixel, Google Analytics, and more.

A deeper look at the Leadpages drag and drop builder

If you’ve ever used a WordPress page builder, you should feel right at home in the Leadpages editor.

On the right side of the screen, you’ll see a live preview of what your page will look like. And on the left sidebar, you can access:

• Widgets – These are the building blocks of your page. For example, if you want to insert a new opt-in form or a button, you’d use a widget.
• Page Layout – This tab lets you build the foundational grid layout for your page using rows and columns
• Page Styles – This tab lets you choose fonts, background images, and more.
• Page Tracking – Lets you set up basic SEO settings (like meta title) as well as tracking and analytics code (like Facebook Pixel and Google Analytics)

So, how easy is the Leadpages editor to use?

While it’s not 100% free form, it’s still pretty flexible. For example, to move an element, you just drag it to a new spot.  And you can similarly use drag and drop to resize column widths.  All in all, everything is pretty intuitive and, most importantly, code free. That is, you should be able to build good-looking and effective landing pages even if you’ve never looked at a line of code in your entire life.

Working with payments and the checkout widget

The last individual widget that I want to look at is the Checkout widget. This is a fairly recent addition that lets you accept payments via Stripe and deliver digital products:

Basically, this widget lets you use your Leadpages and Leadboxes (advanced features) to sell things like:

• eBooks or other digital products
• Tickets to an event (like a private webinar)

Publishing your landing page, either standalone or on WordPress

Once you finish designing your landing page, all you need to do is click the Publish button to make it live on a Leadpages subdomain:

But leaving it on a subdomain isn’t the most professional look, so you’ll probably want to actually integrate it into your site so that you can use your own domain name.  Leadpages gives you a ton of different options to do that, including a dynamic HTML option that should work for most sites.

Oh Yeah – There’s a dedicated WordPress plugin!

With this plugin, all you need to do is log in to your Leadpages account from your WordPress dashboard and then you can quickly import Leadpages content as needed.  Here’s what the WP plugin allows you to do:

• Use your Leadpages as a welcome gate (the first page any visitor will see)
• Cache your Leadpages to offer improved performance and page load times (this doesn’t work if you’re running split tests, though)

Creating A/B tests to optimize your pages

Leadpages makes it easy to spin up new split tests right from your dashboard.  Once you click that button, you’ll be able to choose your control page and then add different testing variations as needed.  You can either create a variation by copying the control page and making a few tweaks or choosing a completely different page.  And you can also choose traffic distributions to control how much traffic goes to each variant, which is a nice bonus feature.

Viewing analytics to see how your pages are doing

Finally, while you can always integrate Leadpages with third-party analytics tools, Leadpages also includes an analytics tab that gives you a quick look at the traffic and conversion rate for all of your landing pages.  While you’ll still probably want to use a more detailed analytics service, these are helpful for getting a quick look at the health of your landing pages.

How much does Leadpages cost?

Leadpages starts at $27 per month, billed annually. But…

The cheapest plan does not include:

• A/B testing
• Leadboxes
• The payment widget
• Leaddigits or Leadlinks

If you want those features, or some other more advanced features, you’ll be looking at one of the pricier plans which start $59/month (billed annually).

Leadpages Pros and Cons

Pros

• Beginner-friendly drag and drop editor
• 200+ free templates, plus even more paid templates
• Easy to create A/B tests
• Built-in analytics
• Easy two-step opt-ins
• Good selection of widgets
• Lead magnet functionality for asset delivery
• Tons of integrations for email marketing services, as well as webinar services and more

Cons

• While there is a responsive preview, you can’t actually design the responsive version of your page
• The price puts Leadpages out of range for most casual users.
• Not all features are included in the cheapest tier, which makes the cost even pricier if you want to do things like A/B test pages.

Leadpages Review: final thoughts

Now, let’s wrap up this Leadpages review.

Functionality-wise, I think Leadpages is great. It’s definitely an easier and much less frustrating experience than software like Clickfunnels to build landing pages.

The only confounding factor is its price, which is pretty hefty in comparison to a WordPress page builder solution. While they don’t offer online chat support, they do offer email support and have a pretty dynamic knowledge center.

Leadpages give you a super-easy way to create gorgeous landing pages across multiple sites.   It also offers tons of integrations, and A/B testing, so Leadpages won’t let you down.  Just make sure that their features are generating ROI, either in terms of increased revenue or time saved.

Finally, Leadpages offers a 14-day free trial, so you can sign up and see if it is the landing page tool you want.

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