Mailmunch, Best Email Lead Generation

Mailmunch is the complete lead growth and email marketing service for anyone who needs email lead generation. Mailmunch’s core offering is lead capture but has grown to include other tools like landing pages and email marketing.  From B2B to B2C, over 500,000 businesses count on Mailmunch to generate thousands of leads every day and grow their revenue from email marketing.

Collecting emails from your website visitors is the most important aspect of internet marketing. The MailMunch tool lets you create beautiful opt-in forms for your WordPress without writing a single line of code. Mailmunch includes over 500 form templates for several different form types, such as pop-ups and banners.   

MM provides the tools you need to grow your email list and convert visitors into customers. As a result, people will find your blog, read your article, and subscribe via email to your newsletter. You can also sync your newsletter subscribers to MailChimp, Constant Contact, AWeber, GetResponse, Campaign Monitor, InfusionSoft, and others.

Mailmunch Pricing & Cost

Mailmunch offers different pricing options for its lead capture tools and email marketing platform. The lead capture plans start at $6.99 per month. Mailmunch’s email marketing plans also start at $6.99 per month and increase depending on your number of contacts. Mailmunch enforces an email send limit of 2 emails per week per subscriber.

Check out our review of Hunter.io to compare pricing and features for email lead generation.

Mailmunch Features

Dashboard

When you first log into Mailmunch, you will be directed to the dashboard. The dashboard helps keep important KPIs top of mind and monitor campaign performance.

Data Integration and Storage

You can use Mailmunch to collect and store data about your customers. Below, we explore Mailmunch’s data fields and offer an overview of importing customers and data.

Data Fields

Contact information that you collect and store in Mailmunch is organized into data fields. Meaning you can use these data fields to segment your lists in order to send better-targeted communications.

It includes several default data fields that are commonly used, such as name, email address, and phone number. You can also create an unlimited number of custom data fields to collect additional information relevant to your business, such as company name, website URL, and zip code.

Segmentation

The platform includes segmentation tools that you can use to create segments of customers using the data that’s stored in the system. Using segments is a best practice to increase the relevancy of your emails and save cost by reducing send volume.

Mailmunch’s segmentation tools are more limited than many of its competitors. It does not include and/or segmentation logic and includes fewer segmentation conditions and operators than many standalone email marketing solutions.

Segmentation in Mailmunch relies on a series of filters that you can use to include or exclude portions of your subscribers. Some of the segmentation filters in Mailmunch include:

• Consent recorded
• Country
• Last contacted
• Status

Drag-and-drop Builder

Mailmunch includes a drag-and-drop builder that helps you craft emails, forms, and popups. In general, the drag-and-drop builder is very easy to use. You can quickly add and arrange different types of content blocks, such as text, images, and video. Mailmunch includes a basic preview tool that allows you to test your email designs for mobile and desktop.

A/B Testing

Mailmunch has an A/B testing tool that you can use to optimize your lead capture forms. Currently, Mailmunch does not include A/B testing for email marketing campaigns.

You can create multiple variations of a lead capture form and compare how each form performs against each other. Metrics you can track to determine a winner include:

• Conversion Rate
• Impressions
• Subscribers

Deliverability

You should choose an email system that gets a high percentage of your emails into recipient inboxes. In the email world, this is known as deliverability.

There are several best practices that email systems should follow to increase your deliverability. Mailmunch follows all industry best practices to ensure the deliverability of your emails to inboxes.

Analytics and Reporting

As mentioned earlier, Mailmunch includes a dashboard to help you track KPIs and monitor the performance of your campaigns. Mailmunch also includes several charts that visualize performance data. Here are the charts included in Mailmunch.

• Conversion Rate
• Impressions
• Subscribers
• Top Referrers

Integrations

Mailmunch directly integrates with 50 different third-party platforms which is less than many of its competitors. You can use Zapier to connect Mailmunch to additional solutions, but that will be an extra monthly cost. Below are some of Mailmunch’s integrations.

• Magento
• Shopify
• Weebly
• Wix
• WooCommerce
• WordPress
• Zapier

Mailmunch Pros & Cons

Pros

• Mailmunch allows you to easily embed lead capture forms into your website
• Mailmunch offers a wide range of feature types – lead generation, landing pages, and email marketing
• Mailmunch’s email marketing module is basic, but is more affordable than standalone email marketing systems

Cons

• Mailmunch’s email marketing tools are far more limited than competitors
• Mailmunch does not allow you to create complex drip campaigns
• Mailmunch does not include A/B testing for email marketing campaigns

Is Mailmunch Right For You?

Mailmunch is a lead generation and email marketing platform used by more than 100,000 businesses. Mailmunch’s core offering is lead capture but has grown to include other tools like landing pages and email marketing.  If you want an affordable and easy way to embed lead capture forms into your website, consider testing Mailmunch.

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